 John Cougar Mellencamp and Chevy, Selling songs under a "principle" |
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 Sep 27 2006, 04:57 PM
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#1
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 Morrison Hotel  Group: Admin Posts: 2,103 Joined: 27-July 05 From: From Above Member No.: 3  |
Well it looks like John Cougar Mellancamp is now going to replace the ever famous "Like A Rock" theme song for Chevy. I about fell over when I heard who the artist was. Here is Mellencamp's rationalization.
"John commented about the song and about his working with Chevrolet: "About a year ago, I wrote this song to tell a story about some of the challenges our country faces and how our beliefs and ideals can help us meet them. This partnership with Chevy - an American company that is creating jobs and supporting our communities - makes perfect sense for a song that is all about standing up for the working people who are the backbone of our nation." What do you guys think? Is this a bullshit rationalization or can songs really push a positive ideal? And then you have to ask is the positive ideal really what it is made out to be. I guess the Poppy growers in Afghanistan are also creating jobs and supporting the local communities - maybe they need a song too? I'm curious as to John's (not Mellencamp's) take on this - but I'm starting to wonder what can't be rationalized. |
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Sep 27 2006, 05:35 PM
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#2
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 L.A. Woman Group: Co-Moderator(s) Posts: 2,850 Joined: 14-August 05 Member No.: 90 |
QUOTE(knowidea @ Sep 27 2006, 08:57 PM) [snapback]8435[/snapback] Well it looks like John Cougar Mellancamp is now going to replace the ever famous "Like A Rock" theme song for Chevy. I about fell over when I heard who the artist was. Here is Mellencamp's rationalization. "John commented about the song and about his working with Chevrolet: "About a year ago, I wrote this song to tell a story about some of the challenges our country faces and how our beliefs and ideals can help us meet them. This partnership with Chevy - an American company that is creating jobs and supporting our communities - makes perfect sense for a song that is all about standing up for the working people who are the backbone of our nation." What do you guys think? Is this a bullshit rationalization or can songs really push a positive ideal? And then you have to ask is the positive ideal really what it is made out to be. I guess the Poppy growers in Afghanistan are also creating jobs and supporting the local communities - maybe they need a song too? I'm curious as to John's (not Mellencamp's) take on this - but I'm starting to wonder what can't be rationalized. DETROIT — The new John Mellencamp song "Our Country" is making its public debut as part of GM's ad campaign for the 2007 Chevrolet Silverado pickup. The new Silverado is set to hit dealerships around Halloween. It is pitched to compete directly against the full-size Nissan Titan and forthcoming Toyota Tundra, which adds piquancy to the fact that the Mellencamp song makes a patriotic statement about being an American. The theme of the ads is "Our Country. Our Truck." Chevrolet General Manager Ed Peper told the Detroit Free Press that the ads are intended to "[celebrate] the connection our truck buyers have to their families and their country." Among the images shown as part of the ad campaign — besides pictures of the Silverado — are photos of Rosa Parks, Martin Luther King, Jr. and damage from Hurricane Katrina, the Free Press reported. What this means to you: Chevrolet hopes you are so proud to be an American that you will go for a bowtie-badged truck this fall. Sorry.. but can you say mindf**k? |
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Sep 27 2006, 06:31 PM
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#3
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 Soft Parade Group: Members Posts: 1,682 Joined: 6-August 05 From: Chicago Member No.: 26 |
I really don't think rock n' roll should sell their songs for commercial use, I think it takes whatever meaning the music has either in the content itself or to the fans, when used in commercials is trivialized and subsumes the artists meaning to the corporate entity.
John Cougar Mellencamp has never really had a problem rationalizing things for corporations hence the name change early in his career because some executive didn't think they could sell Mellencamp. |
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Sep 27 2006, 08:01 PM
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#4
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 Debut Group: Members Posts: 103 Joined: 13-April 06 Member No.: 665 |
He can go fuck himself, frankly, mostly for making the absolute worst Doors cover in history.
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Sep 28 2006, 01:56 AM
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#5
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L.A. Woman Group: Co-Moderator(s) Posts: 2,850 Joined: 14-August 05 Member No.: 90 |
QUOTE(jim4371 @ Sep 28 2006, 12:01 AM) [snapback]8438[/snapback] He can go fuck himself, frankly, mostly for making the absolute worst Doors cover in history. I forgot about that! (Which may have been a good thing). Back in my high school days (the 70's), Ol "Johnny Cougar" probably recorded one of the worst um... 'Twentieth Century' crocks :-) |
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Sep 28 2006, 06:18 AM
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#6
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Morrison Hotel Group: Admin Posts: 2,103 Joined: 27-July 05 From: From Above Member No.: 3 |
I never heard that cover....and really don't care to!
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Oct 2 2006, 04:58 AM
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#7
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 Waiting For The Sun Group: Omega Posts: 1,303 Joined: 24-December 05 From: Portugal Member No.: 527 |
 I guess you know what I think
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